We offer a broad range of research services that align to the BehaviourWorks Method.
The Method is a comprehensive model for unpacking problems, understanding and prioritising behaviours and trialling interventions. We offer services that address individual sections of the Method as well as our Specialist Services for more specific needs.
The first phase of The Method focuses on defining, unpacking and building a shared understanding of 'the problem'.
To help us identify and understand the bigger picture in which the problem occurs and who is involved in it (individuals, groups, organisations), we use a range of tools such as process, actor, and influence mapping.
This step helps us define the challenge and identify opportunities for action by engaging with key stakeholders involved in the problem using a range of engagement tools, such as surveys and Facilitated Dialogues.
To better understand what is known - and unknown - about the problem, in this step, we conduct literature and practice reviews to gather data and further define the problem.
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After identifying the myriad of behaviours that could impact the problem, here, we use our Impact-Likelihood Matrix to prioritise and decide which behaviours we will choose to focus on for the intervention.
The second phase of the Method explores the context, barriers and motivations behind the target behaviour by taking a deeper look into the research evidence.
Through a range of methods, we explore why our audience engages or does not engage in a particular behaviour, what really matters to them and what is likely to change their behaviour.
In this step, we engage with the research evidence and take a deep dive into the literature to understand "what's worked" elsewhere to promote similar behaviours.
By collating our knowledge and insights from the previous phases of The Method, here, we begin the development and co-design of an intervention strategy.
The final phase of The Method establishes the successful wrap up of an intervention trial; ensuring that trials are can be properly evaluated to have a measurable impact on behaviour.
We use a range of robust Monitoring and Evaluation (M&E) frameworks to identify which success measures are optimal to collect for the intervention trial.
Before going straight to roll out, we first test several intervention options at a smaller scale by conducting field trials to observe and evaluate the interventions' impacts on behaviour.
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Our specialist services are designed in-house by our expert team of behavioural researchers.
BehaviourWorks’ hackathons are like short, intensive ‘design-sprints’. They give organisations the opportunity to view prospective programs, communications, products or services through a behavioural lens and ensure they resonate with audiences.
To gain a deeper understanding of the problem under investigation, BehaviourWorks offers Facilitated Dialogues. These dialogues have been extensively tested with a range of different audiences and have proven to be highly effective in bringing stakeholders together to consider the latest evidence on the problem and identify evidence-based opportunities for action.
Evidence and Practice Reviews are a key input to our Facilitated Dialogues. Rapid Reviews are used to synthesise research evidence within a short timeframe.
Experience tells us that many organisations need help defining the problem to begin with, so we normally recommend that organisations bring us in early to help unpack the problem.