The Method Book

An in-depth guide on how to use the BehaviourWorks Method.

Each chapter of The Method Book takes you through a detailed explanation of one segment of the BehaviourWorks Method. Chapter 1 - 4 covers the ‘Exploration’ phase that helps practitioners better define the problem. Chapter 5 - 8 covers the ‘Deep dive’ phase that identifies who needs to do what differently. Chapter 9 - 12 covers the ‘Application’ phase trials, evaluates and adapts your intervention to address the problem.

The aim of the book is to clearly explain the thinking behind The Method and provide instructions on how specific tools within it can be used to design better behaviour change programs.

The Method is being published chapter-by-chapter via the Monash Bridges/Figshare platform over 2021.

Introduction

Chapter

1

Evidence Review

How research reviews make knowledge available and useful to policymakers and other leaders who need to make decisions and take actions to solve problems, often within short timeframes.

Introduction

Chapter

2

Understand the system/systems mapping

How systems, actor, process and influence mapping gives us a 'big picture' view of the problem and helps us pinpoint solutions.

Introduction

Chapter

3

Understanding the problem with data

In Chapter 3 we introduce some common methods for analysing data to better understand a problem. They cover a mixt of simple and complex analysis techniques, as well as audience segmentation approaches.

Introduction

Chapter

4

Stakeholder consultation to improve behaviour change

In Chapter 4 we explore the many ways in which stakeholder consultation can be undertaken to help understand and ultimately address behaviour change challenges.

Introduction

Chapter

5

Defining, identifying and prioritising behaviours

Here we prepare for a Deep Dive by delving into and understanding the behaviours we want to target for our interventions.

Introduction

Chapter

6

'You are not normal!' Understanding the influences on behaviour

In this chapter, we introduce you to a practical synthesis of the influences on behaviour to remove the guesswork and misplaced assumptions of your behaviour change endeavours.

Introduction

Chapter

7

Researching your target audience: Why do people do what they do?

How do we find out what motivates or prevents a target audience from engaging in a desired behaviour? By conducting audience research. In this chapter, we introduce you to a selection of tools that are commonly used to engage with audiences and understand what matters to them.

Introduction

Chapter

8

From insights to interventions

Learn how to match audience insights from our Deep Dive research to behaviour change frameworks and design interventions with the maximum chance of success.

Introduction

Chapter

9

General Models

In Chapter 9 we learn how to use general tools to design behaviour change interventions when your most valuable assets, like time and funding, are scarce.

Introduction

Chapter

10

How to choose good success measures

We've now moved into the Application phase of The Method, where we trial our interventions. What measures will we use to establish if our trial has, in fact, changed behaviour? In Chapter 10 we provide some tools.

Introduction

Chapter

11

Trials and Evaluation

All the work that we have done to date brings us to the point of putting our insights into practice via trails. The focus of this chapter is on setting those trials up in a way that will give us the clearest picture of its success - or not!

Introduction

Chapter

12

Scaling and Knowledge Translation

Available December 2021

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