Practice Review - how are we Safer Together?

What did we do?

To gain a better understanding of the drivers and barriers to community preparedness and response to bushfire emergencies, Safer Together’s Community First team has been working with BehaviourWorks Australia (BWA) over several months.

The BWA research team, Dr Julia Meis-Harris, PhD candidate Dominique McCollum Coy and Dr Bradley Jorgensen, began by conducting a Practice Review with representatives from DELWP, CFA, Local Government and researchers working in community engagement (i.e., education, communication, strategy and development).

Using a survey developed with the Safer Together team, the researchers identified the following drivers and barriers:

• Physical and psychological exposure – whether communities had previous physical and psychological exposure.
• Risk – a multifaceted concept that can be a motivator, but can also turn people off because it makes them feel overwhelmed.
• Perceived possible outcome – weighing up the risks of staying or leaving.
• Social influence – how community connectedness can have important implications for their motivations to prepare.

Key findings

The researchers found a wealth of knowledge in the sector and a general acknowledgement that, while some strategies have worked in the past, others had not.

The findings of the Practice Review indicate that community engagement programs can be an effective mechanism to achieve behaviour change.

In brief, the Practice Review highlighted four important findings:

1. Communities don’t seem to differentiate between actions to do with bushfire preparedness and those to do with bushfire response.
2. Only providing communities with information (about preparedness or response) is not enough.
3. There is a growing enthusiasm for community development as a more holistic approach – as long as it is tailored to specific community contexts and the needs and values of those communities.
4. There is a need to improve community-agency interactions around bushfire emergencies.

What conclusions can we draw?

The Practice Review points towards the potential strength of community-centred and community-led engagement programs as an opportunity to work with communities in local bushfire risk management and in strengthening agency/community interactions.

Where to from here?

The research team are now elaborating on the findings with a Rapid Review, which seeks to identify the characteristics of successful community-based programs in the area of bush and wildfire management around the world.

They are also exploring how some community-based programs operate in Victoria, using the Briagolong and Daylesford/Hepburn communities as case studies.

The team is planning to share the research with people working in the bushfire sector via a series of stakeholder workshops.