Change Room 5 - Priming

Being primed for something – a societal change, a blind date – affects the way we feel and react to it.

Mark Boulet and Geoff Paine present a lively, interactive discussion on priming and how organisations use particular words, sounds, smells, images, touch (all sorts of things) to influence the way we feel, think and act.

We’ve made a short summary video of the event – that’s the arrow on the right.