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Should we manipulate people to do the right thing? And how can we do that ethically?
Behaviour change means research, which means data, which means trials and experiments – and THAT means ethics are involved.
Denise Goodwin and Geoff Paine bring out the good, the bad and the ugly when it comes to the brain-bending topic of ethics – not the boring type, the ‘wow, I never thought about it’ type.
Using the latest interactive technology (and a few smartphones), they pose some tricky questions and quandaries and show you how just about anything you do has an ethical dimension.
Click on the video (right) for a video summary of the event.
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